Artist Joel Clifford has teamed up with London-based musician Arcam to produce a specialist screen print series in response to each track of Arcamʼs forthcoming album, August at the Orange Dot Gallery, London, 9-31 May 2012.
Their friendship and mutual aesthetic ideas relating to sight, sound and the environment provides the foundations on which this interactive exhibition has been created.
Joel Clifford is an illustrator and professional printmaker based in London. His work has a graphic style shaped by the layering nature of screen printing. He doesnʼt draw; instead he thinks in collage, mentally layering and combining shapes, colours and found imagery.
Arcamʼs album August was recorded intermittently between 2007 and 2012 but written as a single composition in which each track contributes to an overarching narrative exploring themes of time, memory and loss. Track titles reference changes in seasons and the movement of the sea is a recurring metaphor.
This is a multi-media exhibition. Each artwork has been assigned a QR code. By scanning these codes with a smartphone, exhibition visitors can stream the audio track associated with each artwork on their phone. Visitors are encouraged to bring a smartphone with headphones to the gallery to experience the exhibition in full.
Visitor Instructions
1. Install a QR code reader on your smartphone
2. Open the QR code reader app
3. Point your smartphone camera at QR code
4. Your phone should open a webpage containing an image of the artwork the code relates to. Below this you should see a soundcloud music player. Click play on the player to stream the audio track associated with the artwork.
The tracks can also be streamed from www.arcamexhibition.com
August will also be available to purchase on limited edition CD from Orange Dot Gallery for the duration of the exhibition and will be released digitally to co-incide with the exhibition opening.